ShaktiMat I created this set of ten illustrations for ShaktiMat, an acupuncture yoga mat designed to improve well-being and relaxation. The brief was to interpret various poses on the mat and to promote diversity through the human characters depicted. Client: ShaktiMat Art Direction: Karolina Vesna


FOLK Brand illustrations and characters for FOLK, a digital platform for preventive healthcare. FOLK offers advice and products to help its users stay healthy, fit and active. The illustrations embody calmness, being close to nature and earth, while staying connected digitally. The earthy tones and rough textures emphasise the natural and organic qualities embodied by…