Brand illustrations and characters for FOLK, a digital platform for preventive healthcare. FOLK offers advice and products to help its users stay healthy, fit and active. The illustrations embody calmness, being close to nature and earth, while staying connected digitally. The earthy tones and rough textures emphasise the natural and organic qualities embodied by the FOLK brand. The illustrations have been designed with versatility in mind, serving multiple uses across web, app, packaging and advertising.
Art Direction: Marcela Grupp