Ugly Duck 2024
Ugly Duck is the European Investment Fund’s annual venture capital conference. The theme of this year’s edition had to incorporate a sustainable shift in the mindset of investors and to capture the merging of two audiences: venture capital and private equity fund managers. The visual is made of three components coming together to tell the story:
- Characters representing VC and PE fund managers, with a determined, side profile looking toward the future or in dialogue with each other
- Segments that embody different mindsets and new investment approaches needed in the changing world
- Illustrated elements showing innovation, AI, patient-centric health, automation, regeneration and more
The visual identity of the event was used across the event venue, on welcome banners, photowall, badges, central pillar and on animated content on the screens.
Client: European Investment Fund
Photos: Marion Dessard
Event organisation: Shine a Light
