For Pago’s limited Valentine’s Day release, I was brought on to create a custom illustrated label for their iconic strawberry favour. The concept was built around a heart motif glowing with pink hues, designed to evoke warmth and love. To connect with a younger audience, the illustration features three characters enjoying the moment, adding a playful and contemporary edge to the design.

In addition to the packaging, I developed a matching t-shirt illustration used in a giveaway campaign, helping to extend the brand experience beyond the bottle and increase audience engagement.

For the digital campaign, we also created a set of animated GIFs that were used on social media promotion.

Client: Pago
Art Direction: Sweet Punk