Empowering Equity
Empowering Equity is the EIF’s (European Investment Fund) campaign focused on gender equality in the venture capital space. An illustration system embodying the “You can do it” female shape is at the core of the visual identity. Accessories, patterns, and clothing styles can be interchanged to create a wide range of characters. These can be mixed and matched to create a multitude of compositions, resulting in a flexible yet distinct identity. We applied the campaign visuals to events, giveaways, digital publications and social media.
Client: European Investment Fund
